Problem: You want to begin creating info-products for your customers but you aren’t sure where to begin and the thought of creating something like that overwhelms you.

Solution: Forward your VA all of the content you currently have. This content could come from your newsletters, e-zines, free reports, operations manuals, etc. Anything that you have documented or written could potentially be compiled into an e-book.

The thing to remember is that you should be leveraging your knowledge so that you continue to create more focused, creative time for yourself. If your VA has e-book layout and production skills, he/she can produce you an info-product based on content you already have!

Tips: When you are looking at having someone else ‘ghostwrite’ an info-product for you, make sure you set clear guidelines. Here are some questions to ask yourself first:

• Do I want someone who will compile the entire info-product for me?
• Do I need brand new content written?
• What sort of information would someone need to do this for me?
• How vital is it that I do the entire product creation?

By answering these questions, you’ll be able to answer the question of “Is this something I can delegate out?” Compilation of data is easy to give someone else to do but entire product creation is not always as easy.

One thing your VA can definitely do for you (or at least most VAs I know should be able to do this) is format your data so it is “pretty” and is in standard e-book format. Standard e-book format means cover page, table of contents, nice layout, graphics, etc.